Sales

Sales is basically the transfer of feelings, generating positive emotions and thoughts as an incitement to a purchase. Most customers buy from representatives of companies they find agreeable and trustworthy. This rule applies in all industries, although a closer look reveals differences between B2C and B2B and between tech and service companies, while also taking into account the age and size of the company. Startups behave differently than established SMEs. Ultimately, it is always about winning and retaining customers. Comprehensive support in sales includes strategic elements (benefits of the solutions provided to the customer) and a national or international perspective.